Across KwaZulu-Natal, women are shaping the future of tourism. They are running game lodges, building tour companies, mentoring young talent, and creating cultural experiences that connect travellers with the soul of the province. Their work enriches local economies, protects heritage, and welcomes the world to explore KwaZulu-Natal through an authentic, community-driven lens.
This Women’s Month, we celebrate the innovators, entrepreneurs, and storytellers who are not just part of the tourism industry. They are redefining it.
A Sector Shaped by Women
In South Africa, women make up a significant share of the tourism workforce. Yet for many years, leadership and ownership opportunities were out of reach. That is beginning to change. The Women in Tourism (WiT) programme, launched by the Department of Tourism in 2013, is helping women move beyond the margins. Through mentorship, training, networking, and support, the programme empowers women to turn small ideas into sustainable ventures. In KwaZulu-Natal, it has helped women grow businesses, formalise services, and gain exposure at major industry events like Africa’s Travel Indaba. Women are no longer waiting to be included. They are stepping up, claiming space, and creating change.Rising Above the Obstacles
While access to finance, infrastructure, and market visibility still present challenges — especially in rural areas — many women are finding ways to overcome them. From self-funded startups to collective partnerships, women are building businesses with resourcefulness and resilience. They are not just surviving in the sector. They are thriving, inspiring others, and opening doors for the next generation.Women-led Tourism Success Stories
Tandweni Villa, Pongola Game Reserve
Set on the edge of Jozini Dam, Tandweni Villa is a woman-owned safari retreat that offers game drives, tiger fishing, bush dinners, and spa treatments. The lodge blends luxury with conservation and local connection, creating a world-class visitor experience grounded in Zululand.WOWZULU by Africa!Ignite
WOWZULU is a women-run social enterprise that offers cultural tourism experiences across rural KwaZulu-Natal. From beadwork workshops to storytelling circles, the initiative connects travellers with real communities while supporting local women artisans. Backed by Africa!Ignite, WOWZULU prioritises inclusion, creativity, and grassroots development.Syavaya Corporate Travel (DMC)
Founded in 2017 by Phetheni Mbonambi, Syavaya Corporate Travel is a KwaZulu-Natal-based Destination Management Company offering expert services in the MICE industry. With over 15 years of experience, Phetheni has built a reputation for excellence in travel logistics and event coordination. Her strong leadership, engaging personality, and strategic insight have made her a sought-after service provider, both nationally and internationally. Her hands-on approach to marketing and business operations ensures Syavaya continues to deliver top-tier service while championing women’s leadership in tourism.Why Women in Tourism Matter
When women succeed in tourism, the benefits ripple outward. Women-led tourism businesses are more likely to employ other women, reinvest in families and communities, and promote responsible travel practices. They often act as custodians of heritage, sharing stories and experiences that connect visitors to the spirit of KwaZulu-Natal. They also bring fresh ideas and collaborative approaches that challenge outdated industry norms. Whether launching a luxury lodge or guiding township tours, women are expanding what tourism can be.What We Can Do to Keep Growing
- Book with purpose. Choose women-owned accommodations, tour operators and experiences.
- Share their stories. Help shine a light on their work through your networks.
- Fund the future. Support initiatives that offer financing, grants or tools for women-led tourism businesses.
- Mentor and learn. Encourage knowledge-sharing across generations and regions.
- Support infrastructure. Advocate for better roads, safer transport and digital access to support growth in rural tourism.
