{"id":53975,"date":"2024-04-23T16:45:43","date_gmt":"2024-04-23T14:45:43","guid":{"rendered":"https:\/\/zulu.org.za\/travel\/?p=53975"},"modified":"2024-04-23T16:45:43","modified_gmt":"2024-04-23T14:45:43","slug":"africas-travel-indaba-2024-expected-to-contribute-more-than-r1-2-billion","status":"publish","type":"post","link":"https:\/\/visitkzn-sa.com\/travel\/africas-travel-indaba-2024-expected-to-contribute-more-than-r1-2-billion\/","title":{"rendered":"AFRICA\u2019S TRAVEL INDABA 2024 EXPECTED TO CONTRIBUTE MORE THAN R1.2 BILLION"},"content":{"rendered":"With 990 confirmed exhibitors from 26 African countries and more in the pipeline, over\r\n1000 buyers and 120 Small Medium and Micro Enterprises (SMMEs) taking part and\r\nhotels expected to enjoy 85% occupancy rates, the Africa Travel Indaba (ATI) 2024 is\r\nwell on track to outperform last year&#8217;s event, it was revealed during the official launch\r\nat the BAT Centre in Durban today (April 23).<br><br>Deputy Minister of Tourism, Mr Fish Mahlalela, together with KZN MEC for Economic\r\nDevelopment, Tourism and Environmental Affairs (EDTEA), Mr Siboniso Duma,\r\nconfirmed that the upcoming ATI 2024, which would be held from May 13 to 16 at\r\nDurban\u2019s ICC would have a significant impact on both the provincial and national\r\neconomies.<br><br>This year&#8217;s Africa&#8217;s Travel Indaba, which Mahlalela described as proudly Pan-African,\r\nis themed &#8220;Unlimited Africa&#8221;, emphasising the vast array of experiences and products\r\navailable across the continent.<br><br>Mahlalela pointed out that, according to a South African Tourism survey, ATI 2024\u2019s\r\npredecessor made a total economic contribution of R1.2 billion to the national fiscus.\r\nThis included a direct contribution to the South African economy of approximately \r\nR408.6 million and an additional indirect contribution of R776.4 million. ATI 2023 also\r\ncreated or sustained 2 295 jobs and contributed R75 million to national government\r\ntaxes<br><br>\u201cDespite the subdued economic environment, we are optimistic that the 2024\r\ninstalment will match or surpass these figures. Africa\u2019s Travel Indaba remains one of\r\nthe top four global trade travel and tourism trade shows. The sheer scale and the\r\nnumber of delegates that attend is not only testament to this but also speaks to the\r\nvalue that this trade continues to provide to all delegates,\u201d he said.<br><br>Duma pointed out that ATI\u2019s value came from targeted opportunities for networking\r\nand connecting to advance meaningful business for buyers and exhibitors. He said the\r\nprovince was exceptionally proud to host this world-class and internationally\r\nrecognised travel trade fair and would soon bid to continue hosting this iconic event\r\nfrom 2025 onwards.<br><br>\u201cOver and again, the Durban ICC has proved itself more than capable of handling\r\nmega-international events and this is a key part of KZN wanting to make our province\r\nthe permanent home of Africa\u2019s Travel Indaba,\u201d he said.<br><br>With a direct economic impact of around R130 million on the province last year and\r\nthe growth in the number of participants estimated to increase from 8 000 to 9 000 this\r\nyear, he noted that the ATI played an important role in tourism growth.<br><br>The destination marketing and publicity value of the ATI is immeasurable. The impact\r\nof the arrival of hundreds of international visitors from as far as the USA, UK, Europe,\r\nIndia , Asia and the East would be extended as many elected to spend additional time\r\nexploring.<br><br>This year, 36 countries would be represented at the ATI, including newcomers Burkina\r\nFaso, Eritrea, and Guinea.<br><br>Duma noted that South Africa\u2019s international tourist numbers were growing rapidly,\r\nboosting international visitors to KZN. Over the past year, 646 234 international visitors \r\ncame to the province and KZN is expected to welcome over 800 000 international\r\nvisitors in the coming year, surpassing 2019 arrivals.<br><br>\u201cMore tourists means more people spending money on accommodation, transport,\r\nrestaurants and food, entertainment and sightseeing. This not only maintains the\r\nestimated 161 000 direct jobs in the KZN tourism sector, but leads to the expansion of\r\ntourism, creating more jobs for local people and opportunities for entrepreneurs to start\r\ntheir own tourism businesses,\u201d he said.<br><br>He added that a thriving provincial tourism sector created an appetite for investment.\r\nAn integrated investment of R157 billion, which includes Transnet, the eThekwini\r\nMunicipality and Ithala Bank, would result in the development of the Durban Bay\r\nWaterfront and completely change the face of Durban and KZN.<br><br>The KZN Logistics Hub programme includes the development of the Island View,\r\nContainer Terminal, Bayhead, Maydon Wharf and the Point Recreation precinct. More\r\nthan 570 000 jobs will be created. This will encompass overhauling and redeveloping\r\nthe marina and its transformation into a world-class economic, tourism, water sports\r\nand recreation asset.<br><br>Mahlalela described the ATI 2024 as a proudly Pan African event.<br><br>\u201cAs the continent&#8217;s premier travel and tourism tradeshow, it is clear Africa\u2019s Travel\r\nIndaba, is an expression of a continent that has been hard at work to addressing\r\nvarious challenges and barriers to promote seamless travel. Travel Indaba is a critical\r\nplatform for showcasing Africa&#8217;s diversity and fostering collaboration among its\r\nnations. Contrary to outdated stereotypes portraying Africa as a \u2018dark continent,\u2019 the\r\nAfrican story is one of resilience and growth &#8211; Africa\u2019s Travel Indaba showcases this\r\nstory best.<br><br>","protected":false},"excerpt":{"rendered":"<p>With 990 confirmed exhibitors from 26 African countries and more in the pipeline, over<br \/>\n1000 buyers and 120 Small Medium and Micro Enterprises (SMMEs) taking part and<br \/>\nhotels expected to enjoy 85% occupancy rates, the Africa Travel Indaba (ATI) 2024 is<br \/>\nwell on track to outperform last year&#8217;s event, it was revealed during the official launch<br \/>\nat the BAT Centre in Durban today (April 23). <\/p>\n","protected":false},"author":4,"featured_media":53977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1415],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Africa\u2019s Travel Indaba 2024 Economic Impact | KZN Tourism &amp; 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