{"id":52991,"date":"2024-02-27T13:10:11","date_gmt":"2024-02-27T11:10:11","guid":{"rendered":"https:\/\/zulu.org.za\/travel\/?p=52991"},"modified":"2024-02-27T13:17:14","modified_gmt":"2024-02-27T11:17:14","slug":"kwazulu-natal-rides-the-business-travel-recovery-wave-at-meetings-africa-2024","status":"publish","type":"post","link":"https:\/\/visitkzn-sa.com\/travel\/kwazulu-natal-rides-the-business-travel-recovery-wave-at-meetings-africa-2024\/","title":{"rendered":"KWAZULU-NATAL RIDES THE BUSINESS TRAVEL RECOVERY WAVE AT MEETINGS AFRICA 2024"},"content":{"rendered":"KwaZulu-Natal (KZN) is set to stake its claim as Africa\u2019s most coveted business, meetings and\r\n\u201cbleisure\u201d tourism destination at Meetings Africa 2024 starting in Johannesburg today.<br><br>\r\n\r\nActing CEO for Tourism KwaZulu-Natal (TKZN), Mr. Sibusiso Gumbi, said the KZN\r\nConvention Bureau (KZNCB) will be going all out to lobby for more conferences to come to\r\nthe Zulu Kingdom which has many large and small conference facilities, including the Durban\r\nICC, which has won several global awards.<br><br>\r\nTKZN is looking to take full advantage of developing trends such as \u201cbleisure\u201d travel \u2013 a\r\nhybrid of leisure and business travel \u2013 a perfect fit for the province\u2019s ability to meet the growing\r\ndemand for authentic cultural and nature-based experiences.<br><br>\r\n\u2018Bleisure\u2019 is likely to drive up KZN\u2019s potential earnings from the Meetings, Incentives,\r\nConferences and Events (MICE) segment of the travel and hospitality sectors.<br><br>\r\nAccording to Allied Market Research, the global MICE industry was valued at $345.8 billion in\r\n2021 and is projected to reach $2.1 trillion by 2031, with Africa expected to be one of the\r\nfastest-growing MICE industry regions.<br><br>\r\nBusiness travellers are buying into the \u201cbleisure\u201d trend, adding a little extra leisure time to the\r\nend of a business trip to extend the experience and save on travel time and costs. An\r\nincreased number of business travellers are including their partners in excursions \u2013 something\r\nthat many big corporates are now using to incentivise employees.<br><br>\r\n\u201cKZN, with its diverse tourism offering, short travel distances between major cities and the\r\nrevival of small airports like Mkuze, Ulundi and Margate make the province the ultimate\r\n\u201cbleisure\u201d tourism destination. This will ultimately drive a greater tourism impact in the\r\neconomy of the province benefiting the entire tourism value chain including community-based\r\ntourism, Mr Gumbi added.<br><br>\r\nHe noted that , the KZNCB has so far secured 11 high-profile conferences and meetings which\r\nwill attract attendees from across the globe. Amongst these are the African Union \u2013 AfCTA\r\nCouncil of Ministers Meeting, IUCN World Leaders Forum, Ecocity World Summit, and the XIX\r\nWorld Water Conference 2025, which alone is estimated to bring as much as R430 million to\r\nthe KZN economy.<br><br>\r\nAccording to the Durban ICC 2022\/2023 annual report, it contributed R5.7 billion to South\r\nAfrica\u2019s Gross Domestic Product (GDP) and has created or sustained almost 11000 jobs.\r\nMr Gumbi pointed out that by attracting mega business events and many smaller conferences\r\nacross the province, the KZNCB plays an important role in the recovery of the KZN tourism\r\nsector.<br><br>\r\nTo ensure that buyers get a good sense of the spread of facilities, from business to leisure,\r\noffered by the province the KZN Convention Bureau Pavilion includes iLembe Enterprise\r\nDevelopment Agency, Ezemvelo KZN Wildlife, Olive Convention Centre, Moses Mabhida\r\nStadium, Ray Nkonyeni Municipality, uMhlathuze Local Municipality and an SMME conference\r\nplanner Hot Toffee Communications.<br><br>\r\nPost Meetings Africa, the KZNCB will be hosting international buyers from the USA, France,\r\nSpain, Italy, Germany and Azerbaijan, on a tour of Durban and the South Coast.\u00a0 Post\u00a0 tours provide interested international buyers with an opportunity to experience the destination and\r\nits conference venues first hand.","protected":false},"excerpt":{"rendered":"<p>KwaZulu-Natal (KZN) is set to stake its claim as Africa\u2019s most coveted business, meetings and<br \/>\n\u201cbleisure\u201d tourism destination at Meetings Africa 2024 starting in Johannesburg today.<\/p>\n","protected":false},"author":4,"featured_media":52992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1415],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - 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