{"id":52694,"date":"2024-02-13T14:59:35","date_gmt":"2024-02-13T12:59:35","guid":{"rendered":"https:\/\/zulu.org.za\/travel\/?p=52694"},"modified":"2024-02-13T15:01:18","modified_gmt":"2024-02-13T13:01:18","slug":"international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal","status":"publish","type":"post","link":"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/","title":{"rendered":"INTERNATIONAL TRADE FAIRS VITAL IN ATTRACTING MORE TOURISTS TO KWAZULU-NATAL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52694\" class=\"elementor elementor-52694\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dd5da1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dd5da1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40659c8\" data-id=\"40659c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7138f31 elementor-widget elementor-widget-text-editor\" data-id=\"7138f31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tourism KwaZulu-Natal (TKZN) is going all out to regain and rebuild the province\u2019s international tourism market, decimated by the COVID-19 pandemic.<\/p><p>To do this TKZN is engaging with top tour operators from various European countries to lock deals that drive international tourists to the province ahead of the Europe Summer Season. Recently TKZN returned from a Northern European travel roadshow and a five-day exhibition at Vakantiebeurs in the Netherlands with South African Tourism (SAT).<\/p><p>The Netherlands and Belgium rank as the fourth and fifth largest European tourist markets for KZN behind the UK, Germany and France.<\/p><p>\u201cIn-country initiatives and activations are an important part of international tourism marketing. They enable tourism destinations to engage directly with international buyers and tour operators who are responsible for bringing tourists to destinations. This is also where we gain valuable insight into the needs and perceptions of our target markets,\u201d said TKZN Acting Chief Executive Mr. Sibusiso Gumbi.<\/p><p>\u201cPlatforms like these allow us to lobby for KZN to feature in international brochures, distributed at various travel agencies around the world, ensuring that KZN is featured amongst must visit tourism destinations.<\/p><p>\u201cRelationships are critical in the tourism sector, and it is important to stay on top of the game and constantly engage with partners about new developments and changes taking place in our province. Later this year TKZN will participate in ITB Berlin and WTM London. In order to position KZN as a global player, it is vital for us to be where key decisions are made,\u201d he said.<\/p><p>KwaZulu-Natal\u2019s international tourist numbers are improving slowly, with the total number of international tourists rising by 22% in the first six months of 2023 compared to the same time last year.<\/p><p>As much as leisure tourism is important so is business and conference tourism and Kwazulu-Natal\u2019s Convention Bureau (KZNCB) and TKZN will be at Meetings Africa 2024 to market the province as a leading meeting and conferences destination. Meetings Africa attracts hundreds of international buyers from the African continent and across the globe.<\/p><p>\u201cBy attracting mega business events and many smaller conferences that can be hosted in some of our smaller towns ensures that the impact of tourism is felt across the province,\u201d said Gumbi.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tourism KwaZulu-Natal (TKZN) is going all out to regain and rebuild the province\u2019s international tourism market, decimated by the COVID-19 pandemic.To do this TKZN is engaging with top tour operators from various European countries to lock deals that drive international tourists to the province ahead of the Europe Summer Season. Recently TKZN returned from a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[31,1415],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trade Fairs Boost Tourism in KwaZulu-Natal | KZN Tourism &amp; Travel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trade Fairs Boost Tourism in KwaZulu-Natal | KZN Tourism &amp; Travel\" \/>\n<meta property=\"og:description\" content=\"Tourism KwaZulu-Natal (TKZN) is going all out to regain and rebuild the province\u2019s international tourism market, decimated by the COVID-19 pandemic.To do this TKZN is engaging with top tour operators from various European countries to lock deals that drive international tourists to the province ahead of the Europe Summer Season. Recently TKZN returned from a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/\" \/>\n<meta property=\"og:site_name\" content=\"KwaZulu-Natal Tourism &amp; Travel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KZNTourism\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-13T12:59:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-13T13:01:18+00:00\" \/>\n<meta name=\"author\" content=\"kirknew\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TourismKZN\" \/>\n<meta name=\"twitter:site\" content=\"@TourismKZN\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kirknew\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/\"},\"author\":{\"name\":\"kirknew\",\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/#\/schema\/person\/d0e770d844a0b6cccc7e01d431544522\"},\"headline\":\"INTERNATIONAL TRADE FAIRS VITAL IN ATTRACTING MORE TOURISTS TO KWAZULU-NATAL\",\"datePublished\":\"2024-02-13T12:59:35+00:00\",\"dateModified\":\"2024-02-13T13:01:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/\"},\"wordCount\":379,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/#organization\"},\"articleSection\":[\"Events\",\"Media Release\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/\",\"url\":\"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/\",\"name\":\"Trade Fairs Boost Tourism in KwaZulu-Natal | KZN Tourism & Travel\",\"isPartOf\":{\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/#website\"},\"datePublished\":\"2024-02-13T12:59:35+00:00\",\"dateModified\":\"2024-02-13T13:01:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/visitkzn-sa.com\/travel\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"INTERNATIONAL TRADE FAIRS VITAL IN ATTRACTING MORE TOURISTS TO KWAZULU-NATAL\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/#website\",\"url\":\"https:\/\/visitkzn-sa.com\/travel\/\",\"name\":\"KwaZulu Natal - Zulu Kingdom\",\"description\":\"KwaZulu-Natal Tourism &amp; Travel\",\"publisher\":{\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/visitkzn-sa.com\/travel\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/#organization\",\"name\":\"KwaZulu Natal - Zulu Kingdom\",\"url\":\"https:\/\/visitkzn-sa.com\/travel\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/visitkzn-sa.com\/travel\/wp-content\/uploads\/sites\/2\/2025\/07\/cropped-cropped-new_icon.png\",\"contentUrl\":\"https:\/\/visitkzn-sa.com\/travel\/wp-content\/uploads\/sites\/2\/2025\/07\/cropped-cropped-new_icon.png\",\"width\":512,\"height\":512,\"caption\":\"KwaZulu Natal - Zulu Kingdom\"},\"image\":{\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/KZNTourism\",\"https:\/\/twitter.com\/TourismKZN\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/#\/schema\/person\/d0e770d844a0b6cccc7e01d431544522\",\"name\":\"kirknew\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/visitkzn-sa.com\/travel\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/28480bcd64851bdbc8021a1d15ac642b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/28480bcd64851bdbc8021a1d15ac642b?s=96&d=mm&r=g\",\"caption\":\"kirknew\"},\"url\":\"https:\/\/visitkzn-sa.com\/travel\/author\/kirknew\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trade Fairs Boost Tourism in KwaZulu-Natal | KZN Tourism & Travel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/","og_locale":"en_US","og_type":"article","og_title":"Trade Fairs Boost Tourism in KwaZulu-Natal | KZN Tourism & Travel","og_description":"Tourism KwaZulu-Natal (TKZN) is going all out to regain and rebuild the province\u2019s international tourism market, decimated by the COVID-19 pandemic.To do this TKZN is engaging with top tour operators from various European countries to lock deals that drive international tourists to the province ahead of the Europe Summer Season. Recently TKZN returned from a [&hellip;]","og_url":"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/","og_site_name":"KwaZulu-Natal Tourism &amp; Travel","article_publisher":"https:\/\/www.facebook.com\/KZNTourism","article_published_time":"2024-02-13T12:59:35+00:00","article_modified_time":"2024-02-13T13:01:18+00:00","author":"kirknew","twitter_card":"summary_large_image","twitter_creator":"@TourismKZN","twitter_site":"@TourismKZN","twitter_misc":{"Written by":"kirknew","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/#article","isPartOf":{"@id":"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/"},"author":{"name":"kirknew","@id":"https:\/\/visitkzn-sa.com\/travel\/#\/schema\/person\/d0e770d844a0b6cccc7e01d431544522"},"headline":"INTERNATIONAL TRADE FAIRS VITAL IN ATTRACTING MORE TOURISTS TO KWAZULU-NATAL","datePublished":"2024-02-13T12:59:35+00:00","dateModified":"2024-02-13T13:01:18+00:00","mainEntityOfPage":{"@id":"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/"},"wordCount":379,"commentCount":0,"publisher":{"@id":"https:\/\/visitkzn-sa.com\/travel\/#organization"},"articleSection":["Events","Media Release"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/","url":"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/","name":"Trade Fairs Boost Tourism in KwaZulu-Natal | KZN Tourism & Travel","isPartOf":{"@id":"https:\/\/visitkzn-sa.com\/travel\/#website"},"datePublished":"2024-02-13T12:59:35+00:00","dateModified":"2024-02-13T13:01:18+00:00","breadcrumb":{"@id":"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/visitkzn-sa.com\/travel\/international-trade-fairs-vital-in-attracting-more-tourists-to-kwazulu-natal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visitkzn-sa.com\/travel\/"},{"@type":"ListItem","position":2,"name":"INTERNATIONAL TRADE FAIRS VITAL IN ATTRACTING MORE TOURISTS TO KWAZULU-NATAL"}]},{"@type":"WebSite","@id":"https:\/\/visitkzn-sa.com\/travel\/#website","url":"https:\/\/visitkzn-sa.com\/travel\/","name":"KwaZulu Natal - Zulu Kingdom","description":"KwaZulu-Natal Tourism &amp; Travel","publisher":{"@id":"https:\/\/visitkzn-sa.com\/travel\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visitkzn-sa.com\/travel\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/visitkzn-sa.com\/travel\/#organization","name":"KwaZulu Natal - Zulu Kingdom","url":"https:\/\/visitkzn-sa.com\/travel\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/visitkzn-sa.com\/travel\/#\/schema\/logo\/image\/","url":"https:\/\/visitkzn-sa.com\/travel\/wp-content\/uploads\/sites\/2\/2025\/07\/cropped-cropped-new_icon.png","contentUrl":"https:\/\/visitkzn-sa.com\/travel\/wp-content\/uploads\/sites\/2\/2025\/07\/cropped-cropped-new_icon.png","width":512,"height":512,"caption":"KwaZulu Natal - Zulu Kingdom"},"image":{"@id":"https:\/\/visitkzn-sa.com\/travel\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KZNTourism","https:\/\/twitter.com\/TourismKZN"]},{"@type":"Person","@id":"https:\/\/visitkzn-sa.com\/travel\/#\/schema\/person\/d0e770d844a0b6cccc7e01d431544522","name":"kirknew","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/visitkzn-sa.com\/travel\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/28480bcd64851bdbc8021a1d15ac642b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/28480bcd64851bdbc8021a1d15ac642b?s=96&d=mm&r=g","caption":"kirknew"},"url":"https:\/\/visitkzn-sa.com\/travel\/author\/kirknew\/"}]}},"modified_by":"kirknew","_links":{"self":[{"href":"https:\/\/visitkzn-sa.com\/travel\/wp-json\/wp\/v2\/posts\/52694"}],"collection":[{"href":"https:\/\/visitkzn-sa.com\/travel\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visitkzn-sa.com\/travel\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visitkzn-sa.com\/travel\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/visitkzn-sa.com\/travel\/wp-json\/wp\/v2\/comments?post=52694"}],"version-history":[{"count":4,"href":"https:\/\/visitkzn-sa.com\/travel\/wp-json\/wp\/v2\/posts\/52694\/revisions"}],"predecessor-version":[{"id":52710,"href":"https:\/\/visitkzn-sa.com\/travel\/wp-json\/wp\/v2\/posts\/52694\/revisions\/52710"}],"wp:attachment":[{"href":"https:\/\/visitkzn-sa.com\/travel\/wp-json\/wp\/v2\/media?parent=52694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visitkzn-sa.com\/travel\/wp-json\/wp\/v2\/categories?post=52694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visitkzn-sa.com\/travel\/wp-json\/wp\/v2\/tags?post=52694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}